Importance of Planning
- It avoids risks and uncertainty- thinking carried out during planning anticipates risks and and finds round about measures to minimize them
- it leads to success- a planned venture is always better than one that is based on intuition
- it helps to focus on organizational goals- planning is all about determining business goals
- it facilitates controlling- provides basis for control measures
If two football teams of equal ability are going to meet two weeks hence, which do you think will have the best chance of winning: Team 1, which has scouted the other team and trained its players on Team 2’ s strengths and weaknesses, or Team 2 which has ignored its opponents?
In theory team 1 has more chance to win since it has planned for it
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